Patience Won’t Sell Your House. Pricing Will.

September 19, 2025

Waiting for the perfect buyer to fall in love with your house? In today’s market, that’s usually not what’s holding things up. And here’s why.


Let’s be real. Homes are taking a week longer to sell than they did a year ago. According to Realtor.com:


“Homes are also taking longer to sell. The typical home spent 60 days on the market in August, seven days longer than last year and now above pre-pandemic norms for the second consecutive month. This was the 17th straight month of year-over-year increases in time on market.”


Part of that is because there are more homes on the market. So, with more options for buyers to choose from, they aren’t getting snatched up quite as fast. But there’s another big reason: price.


The Average List Price Isn’t Going Up – and That Matters


Today, a lot of homeowners are overshooting their list price. They remember the big climb in home prices a few years ago, and they don’t realize how much has changed.


One of the most important, but often overlooked, changes in today’s housing market is this: average list prices have held steady for the past few years.


That’s a big shift from a typical market, where prices were rising steadily each year. And it’s significantly different than the 2021-2022 surge when sellers could set their price just about anywhere and still attract multiple offers over asking.


But now? That trend has leveled off – and sellers who want to stay competitive need to take note (see graph below):

Here’s what this says about today’s market. Buyers are a lot more price sensitive now. And sellers can’t keep trying to inch the bar higher, or their house will sit without any offers.


Homeowners who expect to bring in more than their neighbors did last year may be setting themselves up for a longer, more frustrating experience.


And while homeowners are starting to realize prices can’t keep climbing at such a rapid pace, the hiccup is that list prices aren’t actually coming down yet as a result. They’re hanging around, holding steady. And sellers who make this mistake are often holding onto hope that they’ll be able to eek a few more dollars out of their sale. But that’s the problem right there.


If you want to sell today, you need to be in line with where the market is today. Not last year. Not during the pandemic. Today.


Because buyers will skip over homes that feel overpriced, even if it’s only by a little. It’s not that they aren’t interested. It’s just that in a market with more homes to choose from, buyers can be more selective, and sellers don’t get the same benefit of the doubt. If your house isn’t priced to sell, buyers just move on. They’ve got other options anyway.


4 Signs Your Price May Be Too High


You may already be feeling this yourself. If your home is listed and you’re not seeing results, watch for these common red flags noted by Bankrate:


  1. You’re not getting many showings
  2. You haven’t gotten any offers (or you’ve only gotten lowball offers)
  3. Buyers that do come to see your house leave overly negative feedback
  4. Your house has been sitting on the market longer than the average for your area


If any of these sound familiar, know that waiting it out won’t fix it. But adjusting your price will.


So, What’s the Solution?


Work with your agent to make sure your house is positioned for today’s market. Depending on your what’s happening in your local area, a few weeks without traction can raise questions for buyers about whether your price is realistic. And don’t worry – it doesn’t have to be a big drop. Even a small adjustment can be enough to bring the right buyers through the door.


And if you’re worried you won’t get the high-ticket sale price you thought you would be able to land, keep in mind that your equity has probably grown quite a bit. Chances are, you’re still ahead of the game simply because you invested in a home over the last 5, 10, or more years. You’re still winning when you sell today.


Bottom Line


Patience isn’t a strategy. Pricing is.


If your home isn’t moving, the market is telling you something – and the right price can change everything. Your house will sell, if you price it strategically.


Talk to your agent about what buyers are willing to pay right now to make sure your home stands out for all the right reasons.

December 30, 2025
If a move is on your radar for 2026, there’s a lot more working in your favor than there has been in a while. After a stretch where many people felt stuck, 2026 is shaping up to be a year with more balance, more options, and more clarity for people who want to make a move. Not because the market is suddenly “easy,” but because several key conditions are shifting. Here’s what the experts are saying you have to look forward to. Danielle Hale, Chief Economist at Realtor.com : “After a challenging period for buyers, sellers and renters, 2026 should offer a welcome, if modest, step toward a healthier housing market. ” The National Association of Realtors (NAR): “ Top economists have one word to sum up the housing market for 2026: opportunity. Lower mortgage rates and a rising supply of homes are expected to open up the housing market . . . something the real estate industry and potential home buyers and sellers have been waiting for, following three years of stagnation.” Mark Fleming , Chief Economist at First American: “. . . for the first time in several years, the underlying forces are finally aligned toward gradual improvement. Mortgage rates may drift down only slowly, but income growth exceeding house price appreciation will provide a boost to house-buying power — even in a higher-rate world. Affordability won’t snap back overnight, but like a ship finally catching a steady tailwind, it’s now sailing in the right direction. ” Mischa Fisher , Chief Economist at Zillow : “Buyers are benefiting from more inventory and improved affordability, while sellers are seeing price stability and more consistent demand. Each group should have a bit more breathing room in 2026. ” Why Local Insight Matters More Than Ever Just remember, while the national outlook is improving, conditions will still be different based on where you live. Some markets will move faster than others. Some will see stronger price growth. Others will remain flat. As Lisa Sturtevant, Chief Economist at Bright MLS , explains: “ Market performance will hinge on local economic conditions, making 2026 one of the most geographically divided markets we’ve seen in years.” That’s why understanding what’s happening in your specific area is key. The national trends set the stage, but local dynamics determine how they play out for you. And that's why you need an agent. Bottom Line If you want to talk through what’s expected for our local market here in Granite Bay, Roseville, Rocklin, Loomis, and other surrounding areas in Sacramento, amdwhich trends you’ll want to take advantage of, let’s connect.
December 27, 2025
You may not want to put your homebuying plans into hibernation mode this winter. While a lot of people assume spring is the ideal time to buy a house , new data shows January may actually be the best time of year for budget-conscious buyers. Kind of surprising, right? Here’s why January deserves a serious look. 1. Prices Tend To Be Lower This Time of Year Lending Tree says January is the least expensive month to buy a home. And there’s something to that. January has historically offered one of the lowest price-per-square-foot points of the entire year. But the spring? That’s when demand (and prices) usually peak. And that’s not speculation – it's a well-known trend based on years of market data.
December 23, 2025
Hearing talk about home prices falling? That may leave you worried about whether your house is losing value. But here’s what you need to know. While some local markets have seen small price dips this year, home prices are not falling nationally. So, don’t let the headlines scare you. The vast majority of the country is actually seeing prices rise. While that may feel surprising after the headlines you’ve seen, the map below uses year-over-year data from the Federal Housing Finance Agency (FHFA) to make that clear:
December 20, 2025
A lot of people are asking the same thing right now: “Is it even a good time to sell?” And the truth may come as a bit of a surprise... For many homeowners, the answer is a strong yes . Why? Because of one major factor working in your favor: your equity. Odds are, if you’ve lived in your home for a while, you know you have significant equity. But how much are we really talking about? The number might just change everything about your next move. The Hidden Wealth of Homeownership Here’s how it works. When you own a home, you build up something called equity . Each time you make a mortgage payment, you’re chipping away at your loan balance. And that helps your ownership stake in your home grow. At the same time, home values typically rise – which drives up the overall value of your home. When you put those two things together, you’re building wealth automatically, month after month, year after year. And that combo can add up to real dollars that can make a real difference in your move. That’s especially true if you’ve lived in your house for a while, which many homeowners have. According to Realtor.com : “Nearly half (45.2%) of today’s homeowners have lived in their home for more than 15 years, and 1 in 4 for over 25 years.” If that’s you, just imagine what 15-25 years of payments + steady appreciation have done to your bottom line. It's time you see how your equity stacks up over time. What That Really Means in Dollars This chart uses research coming out of Realtor.com to show an estimate of how much equity homeowners have built up depending on when they bought. For each time frame, it takes the median-priced home and uses it as the baseline example. The numbers are shocking, too. According to the study, if you bought the average-priced home in... The mid-90s? You could be sitting on over $400,000 in equity now. The early 2000s? You could have over $330,000 , even with owning during the housing crash. In 2015? Even in that shorter 10-year time frame, many homeowners have already built nearly $285,000 in equity. 
December 17, 2025
One of the biggest homebuying advantages you can give yourself today is surprisingly simple: a flexible wish list. Think of it like this. Your wish list and your budget are the guardrails of your search. And when your budget needs to hold firm, there’s another lever you can pull. That’s seeing if you truly need all of your desired features. Because the truth is, a small compromise could be the difference between feeling stuck and getting the keys to your next home. The data shows more buyers are using that strategy to offset affordability hurdles in today’s market. A recent study from Cotality found most buyers (70%) ended up compromising on one or more items from their original wish list. But before they started searching, only 33% expected to compromise at all:
December 13, 2025
If you’re like a lot of homeowners, you’ve probably thought: “ I’d like to move… but I don’t want to give up my 3% rate. ” That’s fair. That rate has been one of your best financial wins – and it can be hard to let go. But here’s what you need to remember... A great rate won’t make up for a home that no longer works for you. Life changes, and sometimes, your home needs to change with it. And you’re not the only one making that choice. The Lock-In Effect Is Starting To Ease Many homeowners have been frozen in place by something the experts call the lock-in effect. That's when you won't move because you don’t want to take on a higher rate on your next home loan. But data from Federal Housing Finance Agency (FHFA) shows the lock-in effect is slowly starting to ease for some people. The share of homeowners with a mortgage rate below 3% ( the yellow in the graph below ) is slowly declining as more people move. And while some of the people with a rate over 6% are first-time buyers, the number of homeowners with a rate above 6% (the blue) is rising as others take on higher rates for their next home: 
December 9, 2025
New home construction today is giving buyers something it feels like they haven't gotten much lately: a real shot at both the home they want and the deal they need. More brand-new options are on the market right now, and builders are rolling out incentives that make these homes more affordable than many people expect. It’s a combination that doesn’t come around often – and it’s putting buyers in a surprisingly strong position this season. Here’s why this moment matters and why it’s worth partnering with your own local agent to take advantage of it. 1. More New Homes Are Available Now – and That May Not Last There’s more new construction on the market today than normal. And for buyers, that means: More cutting-edge communities More move-in-ready homes More floor plans to pick from More upgraded designs and modern features But that variety may not last. Data from Zonda shows that even though it feels like new homes are popping up just about everywhere, builders have actually started pulling back. The number of starts (that’s when builders break ground) has been slowly but steadily declining over the past few years. And that’s good because it prevents overbuilding nationally. But here’s the real insight that can give you an edge. Forecasts show that slight downward trend should continue next year ( see graph below ):
December 6, 2025
Homebuyers are weighing their options right now, and they certainly have a lot on their minds. With everything going on in the job market, the economy, and more – there's a lot to think about these days. And maybe that’s making you wonder if it really makes sense to buy a home right now. But here’s what many recent buyers would tell you: even with all that, making a move is worth it . And this is why they’re thankful they went ahead and took the plunge already. Life doesn't wait for better market conditions. So, your decision shouldn't be about trying to time the market perfectly. It should be about moving when the time is right for you and what you need – and it’s different for everyone. The Real Reasons People Bought a Home According to the latest report from the National Association of Realtors (NAR), what’s really driving today’s moves is the desire for something better or something different . It’s a personal motivator or a change in what they need out of the home that pushed buyers to act this year ( see chart below ):
December 4, 2025
Want to know how to find the best deal possible in today’s housing market ? Here’s the secret. Focus on homes that have been sitting on the market for a while. Because when a listing lingers, sellers tend to get more realistic – and, more willing to negotiate. And that’s where the savviest buyers are finding homes other buyers overlook. The Opportunity: 1 in 5 Homes Has Had a Price Cut This Year According to Realtor.com , about 1 in every 5 listings (20.2%) have dropped their asking price at least once. And while so many things in today’s housing market vary by region, that number is consistent throughout the country. That tells you one thing... No matter where you live, there’s a chance to score a better deal. You just need to know where to look. And that’s where your agent comes in. The Tactic: Target Homes That Have Been Sitting the Longest Your agent can help you identify which homes have been on the market the longest. Those are the ones where you’re more likely to get a discount. That’s because the seller may be getting frustrated their house hasn’t sold yet, so they're more willing to play ball. And since a lot of buyers steer clear of homes that aren’t selling, you may be the only offer they get. So, you can lean in and push for a better deal. As Realtor.com explains: “Less competition means fewer bidding wars and more power to negotiate the extras that add up: closing cost credits, home warranties, even repair concessions . . . these concessions can end up knocking thousands of dollars off the price of a home .” And they’re not the only ones calling out the opportunity you have right now. Bankrate also says: “During the quieter fall and winter months, when fewer prospective buyers are shopping, home sellers may be more willing to lower their prices, or offer concessions, to attract those prospective buyers who are still looking. ” And the proof is in the data. The National Association of Realtors (NAR) shows a clear pattern: the longer a home stays on the market, the lower it tends to sell for compared to the original asking price .
November 28, 2025
Homebuyers are watching the economy closely, and for good reason. Buying a home is one of the biggest purchases most people ever make. And some recession talk in the media has made a lot of would-be buyers second guess their plans. In the latest LendingTree survey , almost 2 in 3 Americans said they think a recession is coming . And 74% of respondents say that's having an impact on their financial decisions. But here’s the good news: the experts aren’t nearly as concerned. Most Americans Expect a Recession, But Most Experts Don’t According to an October report from the Wall Street Journal (WSJ), only 1 in 3 experts surveyed say we may be headed for a recession sometime in the next 12 months ( see graph below ):
Show More
December 30, 2025
If a move is on your radar for 2026, there’s a lot more working in your favor than there has been in a while. After a stretch where many people felt stuck, 2026 is shaping up to be a year with more balance, more options, and more clarity for people who want to make a move. Not because the market is suddenly “easy,” but because several key conditions are shifting. Here’s what the experts are saying you have to look forward to. Danielle Hale, Chief Economist at Realtor.com : “After a challenging period for buyers, sellers and renters, 2026 should offer a welcome, if modest, step toward a healthier housing market. ” The National Association of Realtors (NAR): “ Top economists have one word to sum up the housing market for 2026: opportunity. Lower mortgage rates and a rising supply of homes are expected to open up the housing market . . . something the real estate industry and potential home buyers and sellers have been waiting for, following three years of stagnation.” Mark Fleming , Chief Economist at First American: “. . . for the first time in several years, the underlying forces are finally aligned toward gradual improvement. Mortgage rates may drift down only slowly, but income growth exceeding house price appreciation will provide a boost to house-buying power — even in a higher-rate world. Affordability won’t snap back overnight, but like a ship finally catching a steady tailwind, it’s now sailing in the right direction. ” Mischa Fisher , Chief Economist at Zillow : “Buyers are benefiting from more inventory and improved affordability, while sellers are seeing price stability and more consistent demand. Each group should have a bit more breathing room in 2026. ” Why Local Insight Matters More Than Ever Just remember, while the national outlook is improving, conditions will still be different based on where you live. Some markets will move faster than others. Some will see stronger price growth. Others will remain flat. As Lisa Sturtevant, Chief Economist at Bright MLS , explains: “ Market performance will hinge on local economic conditions, making 2026 one of the most geographically divided markets we’ve seen in years.” That’s why understanding what’s happening in your specific area is key. The national trends set the stage, but local dynamics determine how they play out for you. And that's why you need an agent. Bottom Line If you want to talk through what’s expected for our local market here in Granite Bay, Roseville, Rocklin, Loomis, and other surrounding areas in Sacramento, amdwhich trends you’ll want to take advantage of, let’s connect.
December 27, 2025
You may not want to put your homebuying plans into hibernation mode this winter. While a lot of people assume spring is the ideal time to buy a house , new data shows January may actually be the best time of year for budget-conscious buyers. Kind of surprising, right? Here’s why January deserves a serious look. 1. Prices Tend To Be Lower This Time of Year Lending Tree says January is the least expensive month to buy a home. And there’s something to that. January has historically offered one of the lowest price-per-square-foot points of the entire year. But the spring? That’s when demand (and prices) usually peak. And that’s not speculation – it's a well-known trend based on years of market data.
December 23, 2025
Hearing talk about home prices falling? That may leave you worried about whether your house is losing value. But here’s what you need to know. While some local markets have seen small price dips this year, home prices are not falling nationally. So, don’t let the headlines scare you. The vast majority of the country is actually seeing prices rise. While that may feel surprising after the headlines you’ve seen, the map below uses year-over-year data from the Federal Housing Finance Agency (FHFA) to make that clear:
December 20, 2025
A lot of people are asking the same thing right now: “Is it even a good time to sell?” And the truth may come as a bit of a surprise... For many homeowners, the answer is a strong yes . Why? Because of one major factor working in your favor: your equity. Odds are, if you’ve lived in your home for a while, you know you have significant equity. But how much are we really talking about? The number might just change everything about your next move. The Hidden Wealth of Homeownership Here’s how it works. When you own a home, you build up something called equity . Each time you make a mortgage payment, you’re chipping away at your loan balance. And that helps your ownership stake in your home grow. At the same time, home values typically rise – which drives up the overall value of your home. When you put those two things together, you’re building wealth automatically, month after month, year after year. And that combo can add up to real dollars that can make a real difference in your move. That’s especially true if you’ve lived in your house for a while, which many homeowners have. According to Realtor.com : “Nearly half (45.2%) of today’s homeowners have lived in their home for more than 15 years, and 1 in 4 for over 25 years.” If that’s you, just imagine what 15-25 years of payments + steady appreciation have done to your bottom line. It's time you see how your equity stacks up over time. What That Really Means in Dollars This chart uses research coming out of Realtor.com to show an estimate of how much equity homeowners have built up depending on when they bought. For each time frame, it takes the median-priced home and uses it as the baseline example. The numbers are shocking, too. According to the study, if you bought the average-priced home in... The mid-90s? You could be sitting on over $400,000 in equity now. The early 2000s? You could have over $330,000 , even with owning during the housing crash. In 2015? Even in that shorter 10-year time frame, many homeowners have already built nearly $285,000 in equity. 
December 17, 2025
One of the biggest homebuying advantages you can give yourself today is surprisingly simple: a flexible wish list. Think of it like this. Your wish list and your budget are the guardrails of your search. And when your budget needs to hold firm, there’s another lever you can pull. That’s seeing if you truly need all of your desired features. Because the truth is, a small compromise could be the difference between feeling stuck and getting the keys to your next home. The data shows more buyers are using that strategy to offset affordability hurdles in today’s market. A recent study from Cotality found most buyers (70%) ended up compromising on one or more items from their original wish list. But before they started searching, only 33% expected to compromise at all:
December 13, 2025
If you’re like a lot of homeowners, you’ve probably thought: “ I’d like to move… but I don’t want to give up my 3% rate. ” That’s fair. That rate has been one of your best financial wins – and it can be hard to let go. But here’s what you need to remember... A great rate won’t make up for a home that no longer works for you. Life changes, and sometimes, your home needs to change with it. And you’re not the only one making that choice. The Lock-In Effect Is Starting To Ease Many homeowners have been frozen in place by something the experts call the lock-in effect. That's when you won't move because you don’t want to take on a higher rate on your next home loan. But data from Federal Housing Finance Agency (FHFA) shows the lock-in effect is slowly starting to ease for some people. The share of homeowners with a mortgage rate below 3% ( the yellow in the graph below ) is slowly declining as more people move. And while some of the people with a rate over 6% are first-time buyers, the number of homeowners with a rate above 6% (the blue) is rising as others take on higher rates for their next home: 
December 9, 2025
New home construction today is giving buyers something it feels like they haven't gotten much lately: a real shot at both the home they want and the deal they need. More brand-new options are on the market right now, and builders are rolling out incentives that make these homes more affordable than many people expect. It’s a combination that doesn’t come around often – and it’s putting buyers in a surprisingly strong position this season. Here’s why this moment matters and why it’s worth partnering with your own local agent to take advantage of it. 1. More New Homes Are Available Now – and That May Not Last There’s more new construction on the market today than normal. And for buyers, that means: More cutting-edge communities More move-in-ready homes More floor plans to pick from More upgraded designs and modern features But that variety may not last. Data from Zonda shows that even though it feels like new homes are popping up just about everywhere, builders have actually started pulling back. The number of starts (that’s when builders break ground) has been slowly but steadily declining over the past few years. And that’s good because it prevents overbuilding nationally. But here’s the real insight that can give you an edge. Forecasts show that slight downward trend should continue next year ( see graph below ):
December 6, 2025
Homebuyers are weighing their options right now, and they certainly have a lot on their minds. With everything going on in the job market, the economy, and more – there's a lot to think about these days. And maybe that’s making you wonder if it really makes sense to buy a home right now. But here’s what many recent buyers would tell you: even with all that, making a move is worth it . And this is why they’re thankful they went ahead and took the plunge already. Life doesn't wait for better market conditions. So, your decision shouldn't be about trying to time the market perfectly. It should be about moving when the time is right for you and what you need – and it’s different for everyone. The Real Reasons People Bought a Home According to the latest report from the National Association of Realtors (NAR), what’s really driving today’s moves is the desire for something better or something different . It’s a personal motivator or a change in what they need out of the home that pushed buyers to act this year ( see chart below ):
December 4, 2025
Want to know how to find the best deal possible in today’s housing market ? Here’s the secret. Focus on homes that have been sitting on the market for a while. Because when a listing lingers, sellers tend to get more realistic – and, more willing to negotiate. And that’s where the savviest buyers are finding homes other buyers overlook. The Opportunity: 1 in 5 Homes Has Had a Price Cut This Year According to Realtor.com , about 1 in every 5 listings (20.2%) have dropped their asking price at least once. And while so many things in today’s housing market vary by region, that number is consistent throughout the country. That tells you one thing... No matter where you live, there’s a chance to score a better deal. You just need to know where to look. And that’s where your agent comes in. The Tactic: Target Homes That Have Been Sitting the Longest Your agent can help you identify which homes have been on the market the longest. Those are the ones where you’re more likely to get a discount. That’s because the seller may be getting frustrated their house hasn’t sold yet, so they're more willing to play ball. And since a lot of buyers steer clear of homes that aren’t selling, you may be the only offer they get. So, you can lean in and push for a better deal. As Realtor.com explains: “Less competition means fewer bidding wars and more power to negotiate the extras that add up: closing cost credits, home warranties, even repair concessions . . . these concessions can end up knocking thousands of dollars off the price of a home .” And they’re not the only ones calling out the opportunity you have right now. Bankrate also says: “During the quieter fall and winter months, when fewer prospective buyers are shopping, home sellers may be more willing to lower their prices, or offer concessions, to attract those prospective buyers who are still looking. ” And the proof is in the data. The National Association of Realtors (NAR) shows a clear pattern: the longer a home stays on the market, the lower it tends to sell for compared to the original asking price .
November 28, 2025
Homebuyers are watching the economy closely, and for good reason. Buying a home is one of the biggest purchases most people ever make. And some recession talk in the media has made a lot of would-be buyers second guess their plans. In the latest LendingTree survey , almost 2 in 3 Americans said they think a recession is coming . And 74% of respondents say that's having an impact on their financial decisions. But here’s the good news: the experts aren’t nearly as concerned. Most Americans Expect a Recession, But Most Experts Don’t According to an October report from the Wall Street Journal (WSJ), only 1 in 3 experts surveyed say we may be headed for a recession sometime in the next 12 months ( see graph below ):
Show More