The #1 Thing Sellers Need To Know About Their Asking Price

April 11, 2025

When you put your house on the market, you want to sell it quickly and for the best price possible; that's generally the goal. But too many sellers are shooting too high right now. They don’t realize the market has shifted as inventory has grown. The side effect? Price cuts are on the rise, but they really don’t have to be. Here’s why.


According to data from Realtor.com, in February, price cuts were the highest they’ve been in any other February since 2019 (see graph below):

If you consider that 2019 was the last true normal year for the housing market – that's a big deal. We’re getting back to what’s typical for the market.


This isn’t the same frenzied seller’s market we saw a few years ago. You may not get the same price your neighbor did at the height of the pandemic. And that means you may need to reset your expectations.


Because here’s the reality. If you shoot too high and have to lower your price after the fact, you could actually end up walking away with lower offers than if you’d priced it right from the start. So, how do you avoid that? You lean on your agent.


How an Agent Helps You Nail the Right Price


A great agent doesn’t just pull a number out of thin air. They’ll use real data and market trends to make sure your house is priced based on what your specific home is valued at today. So, you’re setting a realistic price – one that’ll draw in serious buyers.


And based on your agent’s analysis of your local market, they may even recommend strategically pricing slightly below market value to help your house attract more eyes and more competitive offers. Here’s how your agent will determine the right number for your house:


  • They look at recent sales. What did similar homes in your area actually sell for? Not list for, sell for.
  • They analyze local market trends. Your home’s value isn’t just about what you want for it, it’s about what buyers in your area are willing to pay.
  • They craft the right strategy. 
  • They’ll make sure your home is priced to attract attention and create a sense of urgency among buyers.


Why Overpricing Backfires


Unfortunately, some sellers still ignore their agent’s advice and prefer to start high just to see what happens. The hope being maybe they get their full asking price, or they at least have more wiggle room for negotiation. But pricing high usually ends up costing you, and here’s why:


  • Buyers may not even look at it. Today’s buyers are more budget-conscious than ever. If they see a home that seems overpriced, they’re likely to skip it completely rather than try to negotiate.
  • It could sit on the market for too long. The longer your home sits unsold, the more buyers will assume something’s wrong with it. That can make it even harder to sell down the line.
  • You might end up getting less
  • . Homes that require a price cut often sell for less than they would have if they had been priced right from the start.


You can see that shake out in the graph below. It uses data from the National Association of Realtors (NAR) to show that the longer a house sits, the less it’ll sell for:

This graph shows that if a house sells within the first 4 weeks it is listed, it usually goes for full price. Based on experience, that's what usually happens to homes that are priced at or just below current market value. If it’s priced right, buyers will be interested, and, ultimately, willing to pay the asking price – or compete with other buyers and even go over asking.


But if a house isn’t priced right, it doesn’t sell as quickly. And this graph shows that, after the first 4 weeks on the market, the price starts to drop from there. That’s because buyer interest falls off the longer it sits. So, it becomes more likely a seller will either accept a lower offer because that’s all they have, or opt to do a price drop to draw people back in.


Bottom Line


The last thing you want is to list too high, watch your house sit, and then have to drop the price just to get attention. Let’s connect so that doesn’t happen to you.


Want to make sure your home sells quickly and for the best price? Let’s go over the right pricing strategy for your house.

Selling a Luxury House? Here’s Why Now Is a Good Time

July 28, 2026
If you own a luxury house, you're in a stronger spot than most sellers right now. While much of the market has cooled, the high-end tier hasn't. Sale prices and buyer demand are both up. So if you're considering selling, now could be a great time to make your move. Luxury Is Leading on Price Let’s start with prices . But before we get into it – what actually counts as a luxury home? Generally, these are homes in the top 5% price range for the area, so it varies depending on where you live, and what part of the country. But what’s interesting is that according to the latest data from Redfin , sale prices for luxury houses have risen about three times faster than for non-luxury. Right now, the typical home’s sale price is up about 1.5% year-over-year. But high-end homes? Their sale prices have gone up nearly 5% since last year ( see graph below ): 

14 Years Running: Why Real Estate Is Still America’s Favorite Investment

July 25, 2026
Quick gut reaction. Which investment do Americans trust more than stocks, gold, savings accounts, and bonds? The answer hasn't changed in 14 years. It's real estate. And this year, that answer comes with even more conviction behind it. New data shows people aren't just saying homeownership is a smart move, they're feeling better about it than they have in years. Let's dig into why. Real Estate Takes the Top Spot – Again Every year, Gallup asks Americans to name the best long-term investment. And for the 14th year in a row, real estate came out on top ( see graph below ):

More Homes, Better Prices: A Buyer’s Summer

July 21, 2026
If you’ve thought about buying a home in the past few years, you may have run into two frustrations: asking prices that kept climbing and too few homes to choose from. In many places, both sticking points are letting up this summer, with lower asking prices and more homes for sale. Let’s look at the trends, and what they mean for your search. Sellers Are Pricing To Attract Buyers According to Realtor.com , the national median asking price was $430,000 in June, nearly $11,000 under what it was the year before ( see graph below ):

Down Payments Are Smaller Than They’ve Been Since 2021

July 10, 2026
Saving for a down payment can feel like the hardest part of buying a home. And with affordability as tight as it’s been lately, it’s fair to wonder how anyone manages it right now. Here’s something you may not have seen coming.  Some people are getting their foot in the door with a smaller down payment. According to Realtor.com, the typical buyer put down about $23,400 in early 2026 – that's around $5,000 below what was typical the year before (a 19% drop year over year). That’s the lowest down payments have been since 2021 (see graph below):

What Buying or Selling a Home Gives Back to Your Community

July 10, 2026
Buying or selling a home is a big financial decision. And right now, it feels even bigger. Inflation is high, costs are high, and you want to be sure the timing is right before you make your move. But if you do decide to go for it, whether you're buying or selling , here's something reassuring to hold onto. Not only does your move change your own life, but it also gives your whole community a boost. Real estate is a huge part of the economy. In 2025, it added up to about $5.6 trillion, according to the National Association of Realtors (NAR). A good share of that comes from everyday people buying and selling homes, just like you. Your Move Puts Real Money Into the Local Economy Every sale sends money flowing through your area. NAR data shows that buying an existing home (one that's already been lived in) adds about $64,000 to the local economy. Buy a newly built home , and that number climbs to more than $134,000 (see graph below):

Your House Didn’t Sell. Here’s How To Turn It Around.

July 4, 2026
When your house doesn’t sell, it’s not just disappointing. It messes with your timing. Your plans. Your confidence. You start second-guessing everything, including the decision to move in the first place. And that raises 2 big questions: Do you try again? Is it even worth it to sell and move? Here’s the secret to getting a better outcome the second time around. Different Agent. Different Results. Most sellers who re-list and ultimately sell don’t wait for market to magically change. They change their approach. And there’s data to back that up. Research from REDX shows homeowners who put their house back on the market with a different agent are more likely to sell than homeowners who re-used the same agent. Not to mention, they see their homes sell faster (see graph below ): 

The 1 Factor That Explains Everything Happening with Home Prices Right Now

July 1, 2026
You've probably heard that home prices are cooling off. And that's true – nationally. But zoom in on individual markets across the country, and the picture looks completely different depending on where you are. Some areas are still seeing solid price growth . Others have gone flat. A few have actually dipped slightly negative. So, what's causing all of that variation? It All Comes Down to Inventory Here's the simple version: When there are more homes for sale, buyers have options. More options, means more competition for sellers, less competition for buyers. More competition for sellers means that the sellers can't push prices as high. On the flip side, when inventory is tight, buyers are competing over a small pool of homes, and that pushes prices up. That dynamic is playing out right now in a really visible way across the country. Markets where inventory has climbed back to, or above, normal pre-pandemic levels are seeing prices flatten or fall slightly. Markets where inventory is still well below those 2019 benchmarks are still seeing prices rise. As Lance Lambert, CEO of ResiClub , puts it : "Home prices are still climbing a little year-over-year in many regions where active inventory remains well below pre-pandemic 2019 levels, such as pockets of the Northeast and Midwest. In contrast, some pockets in states like Texas, Florida, and Colorado — where active inventory exceeds pre-pandemic 2019 levels by a solid clip — are seeing modest home price pullbacks or flat pricing." The Maps Say It All Take a look at where inventory stands today compared to 2019. In most places (the states in gray below), inventory still falls short of where we were back then. And that’s exactly why prices are climbing, albeit moderately, in the vast majority of states. But you’re probably more interested in where prices are falling a bit, since that’s what is making headlines. So, let’s prove out how much inventory affects prices in those spots. According to Realtor.com , 15 states and Washington, D.C. are now back above pre-pandemic inventory levels, and some by a wide margin ( see the orange in the map below ): 

Is It Still a Seller's Market? Here's What the Data Says.

June 26, 2026
Remember a few years back when sellers held all the power and buyers were stuck offering way over asking or waiving inspections just to get a chance at the house? In many markets, those days are behind us. While it’s going to vary by area, more metros are slowly shifting to favor buyers, and the market is starting to look a lot more like a two-way street again. And that balance is something we haven’t had in a while. Whether you're buying or selling, here's what you need to know about what's changing and what it means for your move. The Most Buyer-Friendly Market in Years The national data tells an interesting story right now. According to Realtor.com : "The national housing market is balanced but gradually loosening as the cycle moves in a more buyer-friendly direction . . . " That’s because, over the past few years, more and more metros have been flipping back to more buyer-friendly terms as inventory’s grown. And when you zoom in on the latest Realtor.com data for the top 50 metro markets over time, the trend becomes really clear ( see graph below ). Back in 2021, almost all major metros were seller's markets. By the end of 2025, only 1 in 3 still favored sellers. That's an obvious shift.

That House That’s Been Sitting Could Be Your Best Shot at a Deal

June 24, 2026
Open up a home search and you'll see them. Listings that have been on the market for two months. Three. Some longer. Most buyers scroll right past them, assuming something’s wrong with the house. But that instinct could be costing you, since the longer a home sits, the more motivated the seller usually gets. Where Some Buyers Are Finding Better Deals If affordability has been your #1 hurdle to buying, here’s a surprisingly simple strategy that could help you finally get your foot in the door. Start with the homes that have been sitting the longest. That’s often where the best deals are. Here’s why. Data from Realtor.com shows there’s a connection between longer time on the market and lower sales prices. Basically, the longer a house sits, the more likely it is that the seller will reduce the price (see graph below): 

Two Big Reasons To Move This Summer

June 20, 2026
A lot of people who want to move are telling themselves the same thing: " Maybe I'll just wait until later this year once things calm down ." While waiting sounds like a good plan, there's something worth knowing before you decide. Rates aren’t expected to change much, so if that’s the #1 reason you’re waiting, it may not pay off. And there may be other things you miss out on in the meantime. Historically, Summer is one of the strongest seasons of the year for both buyers and sellers. And if you delay your move until Fall or Winter, some of those opportunities may already be fading. Buyers: Fresh Inventory Is Your Real Summer Advantage One of the biggest frustrations buyers have faced over the past few years has been a lack of affordable options . Maybe you’ve run into that yourself: You find a house you like, but it's out of your budget. You find something in your budget, but you don’t like it. Or worse, nothing interesting hits the market for weeks. Historically, Summer helps with that. Looking at data from the last few years, Summer months consistently bring more sellers into the market than later in the year. And that gives buyers a real window of fresh choices. According to Realtor.com , any given Summer month typically sees about 32% more fresh options than the average month from September-December.
Show More

Selling a Luxury House? Here’s Why Now Is a Good Time

July 28, 2026
If you own a luxury house, you're in a stronger spot than most sellers right now. While much of the market has cooled, the high-end tier hasn't. Sale prices and buyer demand are both up. So if you're considering selling, now could be a great time to make your move. Luxury Is Leading on Price Let’s start with prices . But before we get into it – what actually counts as a luxury home? Generally, these are homes in the top 5% price range for the area, so it varies depending on where you live, and what part of the country. But what’s interesting is that according to the latest data from Redfin , sale prices for luxury houses have risen about three times faster than for non-luxury. Right now, the typical home’s sale price is up about 1.5% year-over-year. But high-end homes? Their sale prices have gone up nearly 5% since last year ( see graph below ): 

14 Years Running: Why Real Estate Is Still America’s Favorite Investment

July 25, 2026
Quick gut reaction. Which investment do Americans trust more than stocks, gold, savings accounts, and bonds? The answer hasn't changed in 14 years. It's real estate. And this year, that answer comes with even more conviction behind it. New data shows people aren't just saying homeownership is a smart move, they're feeling better about it than they have in years. Let's dig into why. Real Estate Takes the Top Spot – Again Every year, Gallup asks Americans to name the best long-term investment. And for the 14th year in a row, real estate came out on top ( see graph below ):

More Homes, Better Prices: A Buyer’s Summer

July 21, 2026
If you’ve thought about buying a home in the past few years, you may have run into two frustrations: asking prices that kept climbing and too few homes to choose from. In many places, both sticking points are letting up this summer, with lower asking prices and more homes for sale. Let’s look at the trends, and what they mean for your search. Sellers Are Pricing To Attract Buyers According to Realtor.com , the national median asking price was $430,000 in June, nearly $11,000 under what it was the year before ( see graph below ):

Down Payments Are Smaller Than They’ve Been Since 2021

July 10, 2026
Saving for a down payment can feel like the hardest part of buying a home. And with affordability as tight as it’s been lately, it’s fair to wonder how anyone manages it right now. Here’s something you may not have seen coming.  Some people are getting their foot in the door with a smaller down payment. According to Realtor.com, the typical buyer put down about $23,400 in early 2026 – that's around $5,000 below what was typical the year before (a 19% drop year over year). That’s the lowest down payments have been since 2021 (see graph below):

What Buying or Selling a Home Gives Back to Your Community

July 10, 2026
Buying or selling a home is a big financial decision. And right now, it feels even bigger. Inflation is high, costs are high, and you want to be sure the timing is right before you make your move. But if you do decide to go for it, whether you're buying or selling , here's something reassuring to hold onto. Not only does your move change your own life, but it also gives your whole community a boost. Real estate is a huge part of the economy. In 2025, it added up to about $5.6 trillion, according to the National Association of Realtors (NAR). A good share of that comes from everyday people buying and selling homes, just like you. Your Move Puts Real Money Into the Local Economy Every sale sends money flowing through your area. NAR data shows that buying an existing home (one that's already been lived in) adds about $64,000 to the local economy. Buy a newly built home , and that number climbs to more than $134,000 (see graph below):

Your House Didn’t Sell. Here’s How To Turn It Around.

July 4, 2026
When your house doesn’t sell, it’s not just disappointing. It messes with your timing. Your plans. Your confidence. You start second-guessing everything, including the decision to move in the first place. And that raises 2 big questions: Do you try again? Is it even worth it to sell and move? Here’s the secret to getting a better outcome the second time around. Different Agent. Different Results. Most sellers who re-list and ultimately sell don’t wait for market to magically change. They change their approach. And there’s data to back that up. Research from REDX shows homeowners who put their house back on the market with a different agent are more likely to sell than homeowners who re-used the same agent. Not to mention, they see their homes sell faster (see graph below ): 

The 1 Factor That Explains Everything Happening with Home Prices Right Now

July 1, 2026
You've probably heard that home prices are cooling off. And that's true – nationally. But zoom in on individual markets across the country, and the picture looks completely different depending on where you are. Some areas are still seeing solid price growth . Others have gone flat. A few have actually dipped slightly negative. So, what's causing all of that variation? It All Comes Down to Inventory Here's the simple version: When there are more homes for sale, buyers have options. More options, means more competition for sellers, less competition for buyers. More competition for sellers means that the sellers can't push prices as high. On the flip side, when inventory is tight, buyers are competing over a small pool of homes, and that pushes prices up. That dynamic is playing out right now in a really visible way across the country. Markets where inventory has climbed back to, or above, normal pre-pandemic levels are seeing prices flatten or fall slightly. Markets where inventory is still well below those 2019 benchmarks are still seeing prices rise. As Lance Lambert, CEO of ResiClub , puts it : "Home prices are still climbing a little year-over-year in many regions where active inventory remains well below pre-pandemic 2019 levels, such as pockets of the Northeast and Midwest. In contrast, some pockets in states like Texas, Florida, and Colorado — where active inventory exceeds pre-pandemic 2019 levels by a solid clip — are seeing modest home price pullbacks or flat pricing." The Maps Say It All Take a look at where inventory stands today compared to 2019. In most places (the states in gray below), inventory still falls short of where we were back then. And that’s exactly why prices are climbing, albeit moderately, in the vast majority of states. But you’re probably more interested in where prices are falling a bit, since that’s what is making headlines. So, let’s prove out how much inventory affects prices in those spots. According to Realtor.com , 15 states and Washington, D.C. are now back above pre-pandemic inventory levels, and some by a wide margin ( see the orange in the map below ): 

Is It Still a Seller's Market? Here's What the Data Says.

June 26, 2026
Remember a few years back when sellers held all the power and buyers were stuck offering way over asking or waiving inspections just to get a chance at the house? In many markets, those days are behind us. While it’s going to vary by area, more metros are slowly shifting to favor buyers, and the market is starting to look a lot more like a two-way street again. And that balance is something we haven’t had in a while. Whether you're buying or selling, here's what you need to know about what's changing and what it means for your move. The Most Buyer-Friendly Market in Years The national data tells an interesting story right now. According to Realtor.com : "The national housing market is balanced but gradually loosening as the cycle moves in a more buyer-friendly direction . . . " That’s because, over the past few years, more and more metros have been flipping back to more buyer-friendly terms as inventory’s grown. And when you zoom in on the latest Realtor.com data for the top 50 metro markets over time, the trend becomes really clear ( see graph below ). Back in 2021, almost all major metros were seller's markets. By the end of 2025, only 1 in 3 still favored sellers. That's an obvious shift.

That House That’s Been Sitting Could Be Your Best Shot at a Deal

June 24, 2026
Open up a home search and you'll see them. Listings that have been on the market for two months. Three. Some longer. Most buyers scroll right past them, assuming something’s wrong with the house. But that instinct could be costing you, since the longer a home sits, the more motivated the seller usually gets. Where Some Buyers Are Finding Better Deals If affordability has been your #1 hurdle to buying, here’s a surprisingly simple strategy that could help you finally get your foot in the door. Start with the homes that have been sitting the longest. That’s often where the best deals are. Here’s why. Data from Realtor.com shows there’s a connection between longer time on the market and lower sales prices. Basically, the longer a house sits, the more likely it is that the seller will reduce the price (see graph below): 

Two Big Reasons To Move This Summer

June 20, 2026
A lot of people who want to move are telling themselves the same thing: " Maybe I'll just wait until later this year once things calm down ." While waiting sounds like a good plan, there's something worth knowing before you decide. Rates aren’t expected to change much, so if that’s the #1 reason you’re waiting, it may not pay off. And there may be other things you miss out on in the meantime. Historically, Summer is one of the strongest seasons of the year for both buyers and sellers. And if you delay your move until Fall or Winter, some of those opportunities may already be fading. Buyers: Fresh Inventory Is Your Real Summer Advantage One of the biggest frustrations buyers have faced over the past few years has been a lack of affordable options . Maybe you’ve run into that yourself: You find a house you like, but it's out of your budget. You find something in your budget, but you don’t like it. Or worse, nothing interesting hits the market for weeks. Historically, Summer helps with that. Looking at data from the last few years, Summer months consistently bring more sellers into the market than later in the year. And that gives buyers a real window of fresh choices. According to Realtor.com , any given Summer month typically sees about 32% more fresh options than the average month from September-December.
Show More