Jay and His Team

Are Making Real Estate Dreams a Reality

WELCOME

WELCOME

Thank you for stopping by to check out my website, the premier resource for all real estate information and services in Placer, Sacramento, and El Dorado Counties.
I hope you enjoy your visit... Explore, and learn more about real estate, and how I can help you. I'm proud to offer you everything you can need on my realty website. I have been sure to offer quick links for Roseville real estate listings, information for homebuyers of all types as well as sellers of all types, and more about Me, your professional Roseville Realtor.
Read More

BROKERED by:

LET US EXCEED YOUR EXPECTATIONS

We aim to surpass expectations and demonstrate client care through expertise, commitment, and skills. Real Estate transforms lives. We deliver experiences worth reliving.

ABOUT JAY FRIEDMAN

ABOUT JAY FRIEDMAN

ABOUT JAY

FRIEDMAN

I am a California native, born in Southern California, but raised in Roseville, CA where I graduated from Oakmont High School. In 1995, I moved to Reno, NV to attend the University of Nevada and prior to graduation, in 1998, my wife and I got married. I graduated in 1999 having earned a BSBA with a focus on Logistics Management. After graduation, my wife and I moved to Southern California for work where I was the Sales Manager for a national media company named Source Interlink (“Primedia” back then). At Primedia, I was the Sales Manager for "Import Tuner" magazine, and a salesman for many different national automotive enthusiast publications.  In 2003, my wife and I decided it was time to improve our quality of life. We moved back to Roseville to be near our families, and to start our own family. My biggest passions, next to my family and friends, are working with my great clients, traveling, playing with cars, and just plain enjoying this great gift called Life!

READ MORE

OUR RECENT BLOGS

I am a California native, born in Southern California, but raised in Roseville, CA where I graduated from Oakmont High School. In 1995, I moved to Reno, NV to attend the University of Nevada and prior to graduation, in 1998, my wife and I got married. I graduated in 1999 having earned a BSBA with a focus on Logistics Management. After graduation, my wife and I moved to Southern California for work where I was the Sales Manager for a national media company named Source Interlink (“Primedia” back then). At Primedia, I was the Sales Manager for "Import Tuner" magazine, and a salesman for many different national automotive enthusiast publications.  In 2003, my wife and I decided it was time to improve our quality of life. We moved back to Roseville to be near our families, and to start our own family. My biggest passions, next to my family and friends, are working with my great clients, traveling, playing with cars, and just plain enjoying this great gift called Life!

READ MORE
April 21, 2026
If you’re getting a tax refund this year, here’s something worth thinking about. That money could actually help you get closer to buying a home. It may not be something you’ve factored into your plan yet, but it can give your savings a nice boost right when you need it most. And whether your refund is a few thousand dollars or more, there are some smart ways to put that money to work as you get ready to buy . Your Refund May Be Even Bigger This Year Let’s start with the good news. People are getting even more money back in their refunds than they did last year. The visual below uses data from the Internal Revenue Service (IRS) to show the average individual’s refund is 11.1% higher this year:
April 18, 2026
For a lot of people, the math on buying a home just doesn’t really work right now. Maybe that’s how it feels for you too. You look at the cost of buying . Then you look at the cost of childcare. And it starts to feel like you have to choose one or the other. But some families are finding a way to make both work by doing something a little different: teaming up to purchase a multi-generational home . One Reason This Is Becoming More Common It’s no secret that affordability has been a challenge in recent years. But for families with young kids, there’s an added layer that can make it feel even harder: childcare. According to the Department of Health and Human Services , childcare should take up no more than 7% of your monthly income. But in reality, the average married couple spends closer to 10% ( see map below ): 
April 14, 2026
With economic headlines, global events, and near constant talk about affordability, you may be wondering if this is the right time to move. But here’s what you need to remember. While recent events do have some impact on the housing market, they don’t take buying off the table. You just have to use a different strategy. Mortgage Rates Have Been Up Slightly – Here's Why After trending down for most of 2025, mortgage rates have been higher again for over roughly a month now. And experts say it’s a result of what's happening overseas and in the broader economy. As Mark Fleming, Chief Economist at First American , explains : “Mortgage rates have recently moved higher, driven by geopolitical uncertainty and rising energy costs that are contributing to inflation concerns.” But what does that really mean for you? Should you wait for everything to settle back down before you buy a home? The short answer is no . You don’t have to wait. Your Window To Buy Didn’t Close It’s true that a month or so ago, when rates were just shy of 6%, buying felt a bit more affordable. And now that rates are hovering around the mid-6s, monthly payment costs are higher. But zoom out for a second. Let’s say you’re taking out a loan for $500k. Even with rates in the mid 6s, you’re still saving roughly $300 on your monthly payment compared to buyers who made their purchase early last year. That means this recent increase in rates hasn’t erased the progress we’ve seen. Buying is still more affordable than it was just one year ago ( see below ):
Show More

TESTIMONIALS

I haven't sold or bought a home in over 35 years, I had no idea who to talk to about selling my home. Jay was recommended to me by Shelby Elias. Right away I saw that Jay was our man and he never did disappoint.  In fact he went far above and beyond what I was expecting and my expectations were high. I would recommend Jay and his team to anyone needing a realtor. Thank you Jay, you made a stressful time seem effortless.

- Steve L.

Jay is so knowledgeable and responsive!  He is personable and has a great team work with him. I would highly recommend Jay to guide me through another real estate transaction.

- Bryan L.

READ MORE TESTIMONIALS

Jay did an outstanding job with helping us buy and sell our home. In a tough sellers market, he was able to make our offer competitive and ultimately allow our family to be close together. He also went out of his way to coordinate a full remodel of our prior home, which was even located outside his service area! This was the main reason we were able to sell our home for 130k over asking price. Jay definitely goes above and beyond for his clients. One his best qualities is that he is extremely responsive and always picks up the phone or texts back.  We would absolutely recommend him for all your real estate needs!

- Roland P.

READ MORE TESTIMONIALS

featured Listings

featured COMMUNITIES

OUR MOVING TRUCK

We’re excited to be a part of your exciting moving day and want to help you make your moving experience top-notch all the way through the moving process from "selling to moving" or "buying to moving “ were excited to be here to help you and appreciate the dedication to our business.

LEARN MORE