Jay and His Team

Are Making Real Estate Dreams a Reality

WELCOME

WELCOME

Thank you for stopping by to check out my website, the premier resource for all real estate information and services in Placer, Sacramento, and El Dorado Counties.
I hope you enjoy your visit... Explore, and learn more about real estate, and how I can help you. I'm proud to offer you everything you can need on my realty website. I have been sure to offer quick links for Roseville real estate listings, information for homebuyers of all types as well as sellers of all types, and more about Me, your professional Roseville Realtor.
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We aim to surpass expectations and demonstrate client care through expertise, commitment, and skills. Real Estate transforms lives. We deliver experiences worth reliving.

ABOUT JAY FRIEDMAN

ABOUT JAY FRIEDMAN

ABOUT JAY

FRIEDMAN

I am a California native, born in Southern California, but raised in Roseville, CA where I graduated from Oakmont High School. In 1995, I moved to Reno, NV to attend the University of Nevada and prior to graduation, in 1998, my wife and I got married. I graduated in 1999 having earned a BSBA with a focus on Logistics Management. After graduation, my wife and I moved to Southern California for work where I was the Sales Manager for a national media company named Source Interlink (“Primedia” back then). At Primedia, I was the Sales Manager for "Import Tuner" magazine, and a salesman for many different national automotive enthusiast publications.  In 2003, my wife and I decided it was time to improve our quality of life. We moved back to Roseville to be near our families, and to start our own family. My biggest passions, next to my family and friends, are working with my great clients, traveling, playing with cars, and just plain enjoying this great gift called Life!

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OUR RECENT BLOGS

I am a California native, born in Southern California, but raised in Roseville, CA where I graduated from Oakmont High School. In 1995, I moved to Reno, NV to attend the University of Nevada and prior to graduation, in 1998, my wife and I got married. I graduated in 1999 having earned a BSBA with a focus on Logistics Management. After graduation, my wife and I moved to Southern California for work where I was the Sales Manager for a national media company named Source Interlink (“Primedia” back then). At Primedia, I was the Sales Manager for "Import Tuner" magazine, and a salesman for many different national automotive enthusiast publications.  In 2003, my wife and I decided it was time to improve our quality of life. We moved back to Roseville to be near our families, and to start our own family. My biggest passions, next to my family and friends, are working with my great clients, traveling, playing with cars, and just plain enjoying this great gift called Life!

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April 18, 2026
For a lot of people, the math on buying a home just doesn’t really work right now. Maybe that’s how it feels for you too. You look at the cost of buying . Then you look at the cost of childcare. And it starts to feel like you have to choose one or the other. But some families are finding a way to make both work by doing something a little different: teaming up to purchase a multi-generational home . One Reason This Is Becoming More Common It’s no secret that affordability has been a challenge in recent years. But for families with young kids, there’s an added layer that can make it feel even harder: childcare. According to the Department of Health and Human Services , childcare should take up no more than 7% of your monthly income. But in reality, the average married couple spends closer to 10% ( see map below ): 
April 14, 2026
With economic headlines, global events, and near constant talk about affordability, you may be wondering if this is the right time to move. But here’s what you need to remember. While recent events do have some impact on the housing market, they don’t take buying off the table. You just have to use a different strategy. Mortgage Rates Have Been Up Slightly – Here's Why After trending down for most of 2025, mortgage rates have been higher again for over roughly a month now. And experts say it’s a result of what's happening overseas and in the broader economy. As Mark Fleming, Chief Economist at First American , explains : “Mortgage rates have recently moved higher, driven by geopolitical uncertainty and rising energy costs that are contributing to inflation concerns.” But what does that really mean for you? Should you wait for everything to settle back down before you buy a home? The short answer is no . You don’t have to wait. Your Window To Buy Didn’t Close It’s true that a month or so ago, when rates were just shy of 6%, buying felt a bit more affordable. And now that rates are hovering around the mid-6s, monthly payment costs are higher. But zoom out for a second. Let’s say you’re taking out a loan for $500k. Even with rates in the mid 6s, you’re still saving roughly $300 on your monthly payment compared to buyers who made their purchase early last year. That means this recent increase in rates hasn’t erased the progress we’ve seen. Buying is still more affordable than it was just one year ago ( see below ):
April 10, 2026
Be honest. Have you started looking at homes online yet? If you have, it’s already time to get pre-approved . Because here’s what not enough people know. If buying a home is on your radar – even if it’s more of a someday plan than a right now plan – you don’t want to wait until later on in the process to tackle this step. No matter what you’ve heard, pre-approval isn’t about commitment . It’s about clarity. And here are the two big ways pre-approval sets you up for success. You Know Your Numbers Up Front uring the pre-approval process, a lender will walk through your finances and tell you what you can borrow based on your income, debts, credit score , and more. And once you have that number, your search becomes a lot more focused. With a mortgage pre-approval, you know what you can borrow, so it’s easier to figure out your ideal price point, and what you can actually afford. And that clarity is key. Because if you just start browsing online and just guess at your price point, you run the risk of falling for a house that’s outside of your price range – or missing out on ones that aren’t. You want this number to be clearly defined before your search. Here’s why. You Can Move Quickly When You Find the One This is how a lot of home searches go today. You scroll through listings just to see what’s out there, and then it happens. You fall in love with something you’ve seen online. If you’re already pre-approved? You’re probably in great shape. But if you’re not… Instead of being able to jump on that house and quickly make an offer, you have to scramble to get a lender, gather the financial documents, and then submit the necessary pre-approval paperwork first. And while you’re waiting to hear back from your lender, someone else who’s more prepared could beat you to the house. As Bankrate explains : “The best time to get a mortgage preapproval is before you start looking for a home. If you find a home you love but don’t have a preapproval in hand, you likely won’t have time to get preapproved before you need to make an offer . . .” And that’s avoidable, with the right prep. Because while you can’t control when the right home shows up, you can be ready for it. Think of it like showing up to the starting line with your shoes tied and your warm-up done – while everyone else is still looking for parking. It’s not about rushing your timeline. It’s about removing the delay between finding the right home and being able to move on it. One Thing You Need To Know About Pre-Approvals Speaking of timing, pre-approvals do have an expiration date. So, be sure to ask your lender how long it’s good for. The Mortgage Reports explains: “ Mortgage preapproval letters are typically valid for anywhere from 30 to 90 days. However, a preapproval can be updated and extended if the lender re-checks your information.” Doing the right prep and knowing this information can make the whole process a lot smoother. You don’t have to be ready to buy to be ready to buy. Getting pre-approved doesn’t mean you’re committing to buy right now. It just means you’ve taken a step to understand your numbers. And when a home catches your attention, you’re prepped and good to go. Bottom Line Ask yourself this: if your perfect home popped up tomorrow, would you be ready to make a move? If the answer is no and you want to buy, or you are thinking about POSSIBLY buying in the near future here in Granite Bay, Roseville, Loomis, Folsom or any place among the Sacramento Valley and beyond, it is time to put in the work to get pre-approved. This will keep you from feeling lost, before your search even officially kicks off. If you’re looking for an amazing lender to help, call me… I am happy to refer you to a trusted professional who will not misguide you or pressure you into something you are not looking to do. Instead, they will help you make an educated decision about your future home ownership and support you along the way.
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TESTIMONIALS

I haven't sold or bought a home in over 35 years, I had no idea who to talk to about selling my home. Jay was recommended to me by Shelby Elias. Right away I saw that Jay was our man and he never did disappoint.  In fact he went far above and beyond what I was expecting and my expectations were high. I would recommend Jay and his team to anyone needing a realtor. Thank you Jay, you made a stressful time seem effortless.

- Steve L.

Jay is so knowledgeable and responsive!  He is personable and has a great team work with him. I would highly recommend Jay to guide me through another real estate transaction.

- Bryan L.

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Jay did an outstanding job with helping us buy and sell our home. In a tough sellers market, he was able to make our offer competitive and ultimately allow our family to be close together. He also went out of his way to coordinate a full remodel of our prior home, which was even located outside his service area! This was the main reason we were able to sell our home for 130k over asking price. Jay definitely goes above and beyond for his clients. One his best qualities is that he is extremely responsive and always picks up the phone or texts back.  We would absolutely recommend him for all your real estate needs!

- Roland P.

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We’re excited to be a part of your exciting moving day and want to help you make your moving experience top-notch all the way through the moving process from "selling to moving" or "buying to moving “ were excited to be here to help you and appreciate the dedication to our business.

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