Jay Profile

Jay Friedman
Phone: 916-300-8114

I am a licensed Realtor specializing in representing my clients in the purchase and sale of single-family residences and income property within the entire Sacramento Valley including Placer, Sacramento, El Dorado, and Yolo counties.  I truly love this area and pride myself on my knowledge of the areas, my quality customer service and follow through have lead me to be in the top 1% of the Realtors here in the Sacramento valley. My success has driven me to be a lifetime member of the Masters Club with the Placer County association of Realtors, driven me to be a member of the Platinum Club for RE/MAX International, as well as to be a member of the Hall of Fame for RE/MAX International in 2010. In 2013 I moved my business to HomeSmart ICARE Realty after learning that they had more tools and were more readily available to help me grow my business,  which in turn allows me to better tend to my clients needs. 

2020 mo

Haley Beach
Executive Assistant
Phone: 916-521-8512

I am a very detail oriented and self-motivated person, therefore being the executive assistant for Jay Friedman and his team has been a perfect fit for me! I am always busy constantly staying on top of tasks needed to help transactions run smoothly for Jay and all of his clients. My organizational skills have also helped Jay plan his client appreciation parties and stay on top of files while Jay is out on appointments and taking care of his clients one on one needs with listing and buying homes. Being a part of a winning team helps me really enjoy the days and help me love what I do! 

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Natalie Banning
Listing and Buyers Specialist
Phone: 916-577-0699

I help Home Sellers and Home Buyers with all of their Real Estate needs in the Placer, Sacramento and El Dorado County area. I will respond to your calls, texts and emails anytime and any day.

I am a member of the Jay Friedman Team at HomeSmart ICARE Realty and together we help buyers and sellers close over 75 transactions per year. We have the expertise and market knowledge to get the job done right, and help you get the best home at the best price and terms. We help out home sellers net the most money for their property while creating relationships that last.

As a professional and as a mom, I understand what is important to families especially when relocating to a new area. I also have personal experience with investment properties and flips. I can speak from experience and will advise you like I would advise a dear friend or family member. I work mostly by referral so you can always expect a level of service above and beyond what most Agents are willing to provide. Call me today to get started.

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Brandon Collins
Listing and Buyers Specialist
Phone: 530-315-1010

I was born in this area and am an alumni of Sacramento State University. I love what I have chosen to do for work and I am excited to make an everlasting impact in the greater Sacramento area real estate industry. I give 100% to each and every person that I help sell, buy, or invest in their real estate properties and I look forward to help you too.

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Bonnie Smith
Listing and Buyers Specialist
Phone: 916-718-5285
BRE# 01990854

Bonnie was an executive in the banking world for 23 years, but with a passion for real estate, design and the customer service decided to move on to something where she could have more fun and her passion to help others could prevail. She followed her dreams and launched "InVision Staging" and then became a Realtor. Now she can help you with all of your real estate and staging needs. Her success in staging homes gives her clients and the members of The Jay Friedman Realty Team an edge up on the competition. Bonnie’s clients will be working with an agent who is experienced in dealing with executives, who can negotiate and be creative to make deals happen, who can properly prepare the home for sale, and who is backed by an amazing and experienced real estate team. Bonnie will guide her clients step by step through the process, saving them time and money, while allowing them to sell their homes quicker and achieve the highest prices the market allows. Bonnie has been awarded Masters Club level for many years and has achieved over 25 million in sales volume.


Keith Ritter
Listing and Buyers Specialist
Phone: 916-747-0927

As a Realtor, I have the privilege helping buyers and sellers of Real Estate move around the Greater Sacramento area.  I am lucky enough to have met many inspiring people, and a few amazing mentors who have given me the experience and ability to handle any situation.  Whether it is a new home that you are looking to buy, an old home that you are looking to sell, I will help you navigate the world of real estate in an honest and efficient way. I thoroughly enjoy my job as it allows me to have fun and build new, lasting relationships everyday.


Nicole Scott
Listing and Buyers Specialist
Phone: 916-519-1564
BRE# 02011295

As a home owner, I am also a home enthusiast. There is nothing I love more than my family and friends, but real estate comes in as a close second! As I’m working to help my clients find and sell their homes, we will get to spend more time together and create a deeper stronger relationship, which further deepens my love of my career choice as a Realtor. I take pride in being a part of the Jay Friedman Realty Team and can ensure that all my clients get the best service and best guidance throughout the whole process. I gain great satisfaction in being able to put my energy into helping my clients make the best decision within their real estate investments and making their dreams become reality. I am a people person who absolutely loves homes and can see the beauty and potential that lies in each and every one of them. I can honestly say that I truly love what I do! With my high level of enthusiasm, strong negotiating, and creative skills I gain from the team, I can ensure that the process will be smooth and enjoyable, as it should be. I am always readily available to my clients no matter what the situation and hold a high standard to putting their well-being first. There is nothing I would rather do more, than to help you buy or sell your home!


Charlene Jarone
Listing and Buyers Specialist
Phone: 916-342-2556

As a 30 year resident of the Sacramento area Charlene is very familiar with the community and all the wonderful places & experiences it provides. With a strong background in customer service in the home furnishings industry for over 20 years, her experience has lead her to be a top producer for some of the finest show rooms in the local area. Real Estate has always been Charlene’s passion, so her furnishing and design experience always comes to the surface while she is helping her clients stage to sell their homes, as well as when she is helping her home buying clients of what a home can be once its been cleaned up, decorated, and made into their own personal home. It brings great joy to Charlene to help her clients find their dream home or sell their own home and Charlene prides herself in using the upmost care to help them find the perfect home for their family. While Working on the Jay Friedman Realty Team Charlene has found a new family of like minded agents with the same passion for real estate, attention to detail, and an amazing support for each other to help with eachother's clients needs. Having a natural energy of three people Charlene will work very hard for you and she truly believes that the possibilities are endless.

Bill Alwyn

Bill Alwin
Listing and Buyers Specialist
Phone: 916-300-5076

In todays challenging Real Estate Market, you must have someone working for you that can anticipate the road blocks and obstacles put before you an neary every transaction. With over 10 years of experience  Bill will provide exactly that type of service to all his client whether they be buyers, sellers, or investors. Whether you are considering buying or selling an existing re-sale home, buying new construction, or diving into income producing properties, Bill has the knowledge and resources needed to put it all together for you. Bill has assembled a team of highly successful mortage brokers, inspection services, and escrow teams to help insure to you that this will make this proccess as smooth and painless as possible. Let Bill help you by figuring out the tough solutions, and make your housing or investment goals become reality!

Mandy Profile

Mandy Khademi
Listing and Buyers Specialist
Phone: 916-400-1314

As your Realtor, Mandy will be an advocate for you. Whether you are buying or selling she will work tirelessly to promote your best interests. If you are selling, she will work with you to get you top dollar for your home in the most reasonable amount of time by using her outstanding team for collaboration and HomesSmart ICARE marketing materials. If you are buying, she will work hard to provide you with the best information and market data to inform and assist you so you can be a well equipped buyer with the strongest possible negotiating position to get the home of your dreams.

Mandy has always been a very hard working a dedicated professional. She understands business and what exceptional customer service means. Her previous work experience as a Finance Manager for Ford companies and as a Loan officer at American Capital Mortgage have attributed to her customer service excellence.  Mandy moved to the Sacramento valley in 2001. After spending many years working in the finance world, Mandy took some time to start a family and dedicate her time to being a full time mom. Shortly after her children were both in school full time, Mandy felt it was time for her to begin a new and rewarding career, one she had been passionate about since graduating high school. Mandy got licensed in 2017 and began her career as a Realtor at HomesSmart ICARE Realty, Working directly with the "Jay Friedman Realty Team" in 2018, after being introduced to Jay Friedman by a mutual friend. She knew by being a part of one of Sacramentos top performing real estate teams she would be able to provide years of experience and expertise to her clients while working to find/buy/or sell the right home. Mandy gives all her clients exceptional customer service and knowledge. Her client dedication and love of helping others are what motivate her most.

Mandy understands that buying and selling real estate can be stressful, while she is a strong negotiator and advocate for her clients, she is just as much a compassionate, friendly, and a humorous partner who eases a process that can often be quite demanding. She accomplishs this through constant communication, and by being accessible whenever she is needed. She recognizes the unique characteristics and benefits of living and working in beautiful Sacramento Valley and cities not limited to Roseville, Rocklin, Carmichael, Granite Bay, and all the surrounding cities.

When not assisting clients, Mandy enjoys spending time with her husband David and their their two young children, entertaining their family and friends, traveling, relaxing and weekend trips toTahoe. Her passions include Interior decorating, refinishing furniture, and general handy work so Mandy is definitely the one you want to help you when buying or selling your home as she will have all the knowledge on what needs to be done to get top dollar, or make your new house your home.

Natasha Profile

Natasha Cerros
Listing and Buyers Specialist
Phone: 916-936-5537

As a resident of Northern California my whole life, I relocated to the Sacramento Valley from Redding to raise my family for the amazing quality of life they deserve. I understand the numerous intangible benefits of life in the Valley with its unmatched weather, culture, and diversity to raise my children. I joined HomeSmart ICARE Realty and the “Jay Friedman Realty Team” for the same reason. I could see the same intangible benefits to run my real estate business and to help my clients.

I love my career and really enjoy representing all aspects of the real estate process. Whether I am working with experienced or non-experienced home sellers, buyers, or investors I love what I do and I really enjoy the life long relationships I build with my clients along the way. Since I work by referrals, I go where my business and experience takes me throughout the whole Sacramento valley to include the cities of Sacramento, Elk Grove, Rancho Cordova, Folsom, El Dorado Hills, Granite Bay, Roseville, Rocklin and much more…

My creative, diligent, and caring nature is what makes me perfect for helping my clients with their real estate needs. My energy, enthusiasm, and client dedication all insure that I thrill my clients with the service they desire and deserve!​


Shane Harris
Listing and Buyers Specialist
Phone:(916) 953-3397

As a proud Placer County native, born in Auburn and raised in Granite Bay, I am excited to be your Realtor of choice! No one knows Placer, and Sacramento counties better than I do. I started my career early and right after graduating high school, I became the youngest manager in Crescent Jewelers history at the age of just 18 years. In 2004, I joined Svenhard’s Swedish Bakery as a Sales Representative to which I grew to be a District Sales Manager, overseeing the entire Placer, Sacramento, El Dorado, Nevada, Yuba, Sutter, Colusa and Solano County region.

Ever since my first home purchase in 2008, I have been very passionate about real estate and homes. My first home was a foreclosure that needed a lot of love. From the blood, sweat, and tears of rebuilding that home and numerous others, I found a great feeling of reward and really want to share that passion in the form of real estate sales and helping my great clients with their real estate needs. With over 20 years of Sales experience, I’m excited to help to make my client's real estate dreams become reality.

I truly feel lucky to have found a career where I wake up every day excited for the adventure ahead!