Jay Friedman
Phone: 916-300-8114

I am a licensed Realtor specializing in representing my clients in the purchase and sale of single-family residences and income property within the Sacramento Valley including Placer, Sacramento, and El Dorado counties. I truly love this area and pride myself on my market knowledge and providing the best customer service to my clients on a daily basis. My business has been built since I started as a full time Realtor in January 2005. Since then my quality customer service and follow through have lead me to be in the top .1% of the Realtors here in the Sacramento valley. My success has driven me to be a lifetime member of the Masters Club with the Placer County association of Realtors, driven me to be a member of the Platinum Club for RE/MAX International, as well as to be a member of the Hall of Fame for RE/MAX International in 2010. In 2013 I moved my business to HomeSmart ICARE Realty after learning that they had more tools available to help me grow my business and to support my clients needs. Since Joining HomeSmart in 2013 I have built #1 team in sales volume world wide with HomeSmart International in 2018 and 2019. Hard work, perseverance, and always doing the right thing for my clients needs has driven me to the top and my goal is to provide that same quality throughout all my transactions and to have fun along the way! After all, we need to have fun with what we do everyday! If you or someone you know is looking for a Realtor who provides exceptional customer service, years of experience from more than one thousand transactions than give me a call, I am happy to help!

Haley Beach-1

Haley Beach
Executive Assistant
Phone: 916-521-8512

I am a very detail oriented and self-motivated person, therefore being the executive assistant for Jay Friedman and his team has been a perfect fit for me! I am always busy constantly staying on top of tasks needed to help transactions run smoothly for Jay and all of his clients. My organizational skills have also helped Jay plan his client appreciation parties and stay on top of files while Jay is out on appointments and taking care of his clients one on one needs with listing and buying homes. Being a part of a winning team helps me really enjoy the days and help me love what I do! 

Samantha Ingleman 1x1

Samantha Ingleman
Marketing Partner
Email: Samantha
Phone: 916-398-5729

Brandon Collins-1

Brandon Collins
Listing and Buyers Specialist
Phone: 530-315-1010

I was born in this area and am an alumni of Sacramento State University. I love what I have chosen to do for work and I am excited to make an everlasting impact in the greater Sacramento area real estate industry. I give 100% to each and every person that I help sell, buy, or invest in their real estate properties and I look forward to help you too.


Nicole Scott
Listing and Buyers Specialist
Phone: 916-519-1564
DRE# 02011295

As a home owner, I am also a home enthusiast. There is nothing I love more than my family and friends, but real estate comes in as a close second! As I’m working to help my clients find and sell their homes, we will get to spend more time together and create a deeper stronger relationship, which further deepens my love of my career choice as a Realtor. I take pride in being a part of the Jay Friedman Realty Team and can ensure that all my clients get the best service and best guidance throughout the whole process. I gain great satisfaction in being able to put my energy into helping my clients make the best decision within their real estate investments and making their dreams become reality. I am a people person who absolutely loves homes and can see the beauty and potential that lies in each and every one of them. I can honestly say that I truly love what I do! With my high level of enthusiasm, strong negotiating, and creative skills I gain from the team, I can ensure that the process will be smooth and enjoyable, as it should be. I am always readily available to my clients no matter what the situation and hold a high standard to putting their well-being first. There is nothing I would rather do more, than to help you buy or sell your home!

Bill Alwyn

Bill Alwin
Listing and Buyers Specialist
Phone: 916-300-5076
DRE# 01450549

In todays challenging Real Estate Market, you must have someone working for you that can anticipate the road blocks and obstacles put before you an neary every transaction. With over 10 years of experience  Bill will provide exactly that type of service to all his client whether they be buyers, sellers, or investors. Whether you are considering buying or selling an existing re-sale home, buying new construction, or diving into income producing properties, Bill has the knowledge and resources needed to put it all together for you. Bill has assembled a team of highly successful mortage brokers, inspection services, and escrow teams to help insure to you that this will make this proccess as smooth and painless as possible. Let Bill help you by figuring out the tough solutions, and make your housing or investment goals become reality!


Shane Harris
Listing and Buyers Specialist
Phone:(916) 953-3397
DRE# 02080544

As a proud Placer County native, born in Auburn and raised in Granite Bay, I am excited to be your Realtor of choice! No one knows Placer, and Sacramento counties better than I do. I started my career early and right after graduating high school, I became the youngest manager in Crescent Jewelers history at the age of just 18 years. In 2004, I joined Svenhard’s Swedish Bakery as a Sales Representative to which I grew to be a District Sales Manager, overseeing the entire Placer, Sacramento, El Dorado, Nevada, Yuba, Sutter, Colusa and Solano County region.

Ever since my first home purchase in 2008, I have been very passionate about real estate and homes. My first home was a foreclosure that needed a lot of love. From the blood, sweat, and tears of rebuilding that home and numerous others, I found a great feeling of reward and really want to share that passion in the form of real estate sales and helping my great clients with their real estate needs. With over 20 years of Sales experience, I’m excited to help to make my client's real estate dreams become reality.

I truly feel lucky to have found a career where I wake up every day excited for the adventure ahead!

Itxel Gonzalez 1x1

Itxel Gonzalez
Listing and Buyers Specialist
Phone:(916) 475-4581
DRE# 02049457

Jayb Cervania 1x1

Jayb Cervania
Listing and Buyers Specialist
Phone:(916) 420-6494
DRE# 02143225