Jay Profile

Jay Friedman
Phone: 916-300-8114

I am a licensed Realtor specializing in representing my clients in the purchase and sale of single-family residences and income property within the entire Sacramento Valley including Placer, Sacramento, El Dorado, and Yolo counties.  I truly love this area and pride myself on my knowledge of the areas, my quality customer service and follow through have lead me to be in the top 1% of the Realtors here in the Sacramento valley. My success has driven me to be a lifetime member of the Masters Club with the Placer County association of Realtors, driven me to be a member of the Platinum Club for RE/MAX International, as well as to be a member of the Hall of Fame for RE/MAX International in 2010. In 2013 I moved my business to HomeSmart ICARE Realty after learning that they had more tools and were more readily available to help me grow my business,  which in turn allows me to better tend to my clients needs. 

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Haley Beach
Executive Assistant
Phone: 916-521-8512

I am a very detail oriented and self-motivated person, therefore being the executive assistant for Jay Friedman and his team has been a perfect fit for me! I am always busy constantly staying on top of tasks needed to help transactions run smoothly for Jay and all of his clients. My organizational skills have also helped Jay plan his client appreciation parties and stay on top of files while Jay is out on appointments and taking care of his clients one on one needs with listing and buying homes. Being a part of a winning team helps me really enjoy the days and help me love what I do! 

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Natalie Banning
Listing and Buyers Specialist
Phone: 916-577-0699

I help Home Sellers and Home Buyers with all of their Real Estate needs in the Placer, Sacramento and El Dorado County area. I will respond to your calls, texts and emails anytime and any day.

I am a member of the Jay Friedman Team at HomeSmart ICARE Realty and together we help buyers and sellers close over 75 transactions per year. We have the expertise and market knowledge to get the job done right, and help you get the best home at the best price and terms. We help out home sellers net the most money for their property while creating relationships that last.

As a professional and as a mom, I understand what is important to families especially when relocating to a new area. I also have personal experience with investment properties and flips. I can speak from experience and will advise you like I would advise a dear friend or family member. I work mostly by referral so you can always expect a level of service above and beyond what most Agents are willing to provide. Call me today to get started.

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Brandon Collins
Listing and Buyers Specialist
Phone: 530-315-1010

I was born in this area and am an alumni of Sacramento State University. I love what I have chosen to do for work and I am excited to make an everlasting impact in the greater Sacramento area real estate industry. I give 100% to each and every person that I help sell, buy, or invest in their real estate properties and I look forward to help you too.

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Bonnie Smith
Listing and Buyers Specialist
Phone: 916-718-5285
BRE# 01990854

Bonnie was an executive in the banking world for 23 years, but with a passion for real estate, design and the customer service decided to move on to something where she could have more fun and her passion to help others could prevail. She followed her dreams and launched "InVision Staging" and then became a Realtor. Now she can help you with all of your real estate and staging needs. Her success in staging homes gives her clients and the members of The Jay Friedman Realty Team an edge up on the competition. Bonnie’s clients will be working with an agent who is experienced in dealing with executives, who can negotiate and be creative to make deals happen, who can properly prepare the home for sale, and who is backed by an amazing and experienced real estate team. Bonnie will guide her clients step by step through the process, saving them time and money, while allowing them to sell their homes quicker and achieve the highest prices the market allows. Bonnie has been awarded Masters Club level for many years and has achieved over 25 million in sales volume.


Keith Ritter
Listing and Buyers Specialist
Phone: 916-747-0927

As a Realtor, I have the privilege helping buyers and sellers of Real Estate move around the Greater Sacramento area.  I am lucky enough to have met many inspiring people, and a few amazing mentors who have given me the experience and ability to handle any situation.  Whether it is a new home that you are looking to buy, an old home that you are looking to sell, I will help you navigate the world of real estate in an honest and efficient way. I thoroughly enjoy my job as it allows me to have fun and build new, lasting relationships everyday.


Nicole Scott
Listing and Buyers Specialist
Phone: 916-519-1564
BRE# 02011295

As a home owner, I am also a home enthusiast. There is nothing I love more than my family and friends, but real estate comes in as a close second! As I’m working to help my clients find and sell their homes, we will get to spend more time together and create a deeper stronger relationship, which further deepens my love of my career choice as a Realtor. I take pride in being a part of the Jay Friedman Realty Team and can ensure that all my clients get the best service and best guidance throughout the whole process. I gain great satisfaction in being able to put my energy into helping my clients make the best decision within their real estate investments and making their dreams become reality. I am a people person who absolutely loves homes and can see the beauty and potential that lies in each and every one of them. I can honestly say that I truly love what I do! With my high level of enthusiasm, strong negotiating, and creative skills I gain from the team, I can ensure that the process will be smooth and enjoyable, as it should be. I am always readily available to my clients no matter what the situation and hold a high standard to putting their well-being first. There is nothing I would rather do more, than to help you buy or sell your home!


Charlene Jarone
Listing and Buyers Specialist
Phone: 916-342-2556

As a 30 year resident of the Sacramento area Charlene is very familiar with the community and all the wonderful places & experiences it provides. With a strong background in customer service in the home furnishings industry for over 20 years, her experience has lead her to be a top producer for some of the finest show rooms in the local area. Real Estate has always been Charlene’s passion, so her furnishing and design experience always comes to the surface while she is helping her clients stage to sell their homes, as well as when she is helping her home buying clients of what a home can be once its been cleaned up, decorated, and made into their own personal home. It brings great joy to Charlene to help her clients find their dream home or sell their own home and Charlene prides herself in using the upmost care to help them find the perfect home for their family. While Working on the Jay Friedman Realty Team Charlene has found a new family of like minded agents with the same passion for real estate, attention to detail, and an amazing support for each other to help with eachother's clients needs. Having a natural energy of three people Charlene will work very hard for you and she truly believes that the possibilities are endless.

Bill Alwyn

Bill Alwin
Listing and Buyers Specialist
Phone: 916-300-5076

In todays challenging Real Estate Market, you must have someone working for you that can anticipate the road blocks and obstacles put before you an neary every transaction. With over 10 years of experience  Bill will provide exactly that type of service to all his client whether they be buyers, sellers, or investors. Whether you are considering buying or selling an existing re-sale home, buying new construction, or diving into income producing properties, Bill has the knowledge and resources needed to put it all together for you. Bill has assembled a team of highly successful mortage brokers, inspection services, and escrow teams to help insure to you that this will make this proccess as smooth and painless as possible. Let Bill help you by figuring out the tough solutions, and make your housing or investment goals become reality!

Jeremy Friedlander

Jeremy Friedlander
Listing and Buyers Specialist
Phone: 916-529-1544

Jeremy is a native of Sacramento, and grew up in the Sacramento Valley. Jeremy has loved this community and knew it was the right area for he and his wife to raise their family. Jeremy grew up in Auburn and is a graduate of Placer High School and then later lived in Penryn, Rocklin, Citrus Heights and Sacramento. Jeremy thrives to meet his clients needs in all he does, and enjoys meeting new people and making new friends. As a Local Musician, Jeremy enjoys his small amounts of free time performing at local clubs, meeting new friends, and hanging out with his wife Louise and son Vinny.

After many years in the construction field, Jeremy became a licensed termite inspector. He then decided to chase his dream of becoming a Realtor so he can further help his friends and clients achieve their own dreams of home ownership. With Jeremy’s vast construction knowledge, he is great at helping his clients find a quality solid home. He has an eye for seeing the diamond in the rough. As your Realtor, Jeremy will work tirelessly to help you buy or sell your next home!